Recipient

A seller has customers
A restaurant has customers too
But a hotel has guests

Priest > believers
Shepherd > flock
Writer > readers
Noun > adjectives
Hunter > prey
Sex-worker > clients
Publisher > authors
Teacher > students
Fisher > fish

I keep on wondering about all the images and metaphors that comes with just another word for 'recipient'. Images that tell where they come from, what they dream of, what they reveal, what they hide, what ...